The Use of Importance-Performance Analysis as an Evaluative Technique in Adult Education

Abstract

Adult education is an area in which teaching evaluations are often required to assess instructional effectiveness. The purpose of this article is to present and illustrate a model for evaluation that will provide accurate information concerning the effectiveness of particular instructors and settings in adult education. Importance-Performance, the model used, identifies the relative importance of factors influencing student preferences (importance component) and also indicates the degree to which a particular educational setting possesses these factors (performance component).