The impact of social network-based segmentation on customer loyalty in the telecommunication industry

Society for Industrial and Applied Mathematics

SIAM Review · 1973 · 902 citations

Natural Sciences, Mathematics, Applied Mathematics +5

KANO’S METHODS FOR UNDERSTANDING CUSTOMER-DEFINED QUALITY

Christopher A. Berger, R Blauth, Davi da Silva Böger · Medical Entomology and Zoology · 1993 · 774 citations

Management, Quality Management, Quality Assurance +4

Social ties and their relevance to churn in mobile telecom networks

Koustuv Dasgupta, Rahul Singh, V. Balaji et al. · 2008 · 326 citations · Full text

Social Sciences, Organization Studies, Sociology +16

Spreading activation models for trust propagation

Cai-Nicolas Ziegler, G. Lausen · 2004 · 291 citations

Social Sciences, Social Psychology, Knowledge Networks +9

Predicting customer churn in mobile networks through analysis of social groups

Yossi Richter, Elad Yom‐Tov, Noam Slonim · 2010 · 172 citations

Business, Business Analytics, Marketing +15