Loyalty Response Segmentation is a consumer segmentation framework that classifies customers based on their behavioral and attitudinal responses to loyalty initiatives, distinguishing it from other loyalty segmentation approaches by focusing on observable reactions to specific loyalty mechanisms rather than on tenure, frequency, or psychographic profiles.
3
Publications
180
Citations
10
Authors
7
Institutions
Publications per year
2017–2026
1
Parents
Publications
3
1–3 of 3
Authors
10
- VS
1
h-index
- ŞB
1
h-index
- PK
1
h-index
- YS
1
h-index
- BS
1
h-index
1–5 of 10
Institutions
7
Cheung Kong Graduate School of Business
Beijing, China
1 h-index
1 publications
153 citations
University of Pittsburgh
Pittsburgh, United States
1 h-index
1 publications
153 citations
University of Zurich
Zurich, Switzerland
1 h-index
1 publications
12 citations
University of Nevada, Las Vegas
Las Vegas, United States
1 h-index
3 publications
45 citations
Dartmouth College
Hanover, United States
1 h-index
2 publications
306 citations
University of Colorado Boulder
Boulder, United States
1 h-index
1 publications
153 citations
1–6 of 7
Venues
- Journal of Hospitality Marketing & Management
JHMM · 1 publications · 15 citations
1
h-index
- Marketing Science
1 publications · 153 citations
1
h-index
- Journal of Database Marketing & Customer Strategy Management
1 publications · 12 citations
1
h-index
1–3