Physical Distribution Service: A Fundamental Marketing Concept?

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Marketing Analytics, Customer Satisfaction, Improved Marketing Practice +13

An Analysis Of Vendor Selection Systems And Decisions

Gary W. Dickson · Journal of Purchasing · 1966 · 1.9K citations

Business, Logistics, Supply Chain Management +4

Some Problems in Market Distribution

Anthony W. Shaw · The Quarterly Journal of Economics · 1912 · 289 citations · Full text

Theories in Social Psychology.

C. Michael Lamphier, Morton Deutsch, Robert M. Krauss · American Sociological Review · 1966 · 246 citations

Behavioral Sciences, Social Behavior, Social Psychology +7

The Determinants of Vendor Selection: The Evaluation Function Approach

Yoram Wind, Paul E. Green, Patrick J. Robinson · Journal of Purchasing · 1968 · 193 citations

Vendor Selection, Business, Business Strategy +4