Direct Distribution

Direct Distribution is a distribution channel strategy in which a manufacturer or producer sells products directly to the end consumer without the involvement of intermediary resellers or middlemen.

151

Publications

12K

Citations

297

Authors

179

Institutions

Publications per year

2017–2026

32

Authors

297

  1. YL
    Yunchuan Liu

    University of Illinois Urbana-Champaign, United States

    4 publications · 423 citations

    4

    h-index

  2. GL
    Gary L. Frazier

    University of Southern California, United States

    3 publications · 382 citations

    3

    h-index

  3. DJ
    Donald J. Hammerstrom

    Pacific Northwest National Laboratory, United States

    2 publications · 431 citations

    2

    h-index

  4. WM
    Wendell M. Stewart

    University of Nebraska at Kearney, United States

    2 publications · 58 citations

    2

    h-index

  5. SS
    Shuxing Sun

    Sun Yat-sen University, China

    2 publications · 131 citations

    2

    h-index

1–5 of 297

Venues

  1. Journal of Marketing

    JM · 10 publications · 661 citations

    10

    h-index

  2. 6

    h-index

  3. European Journal of Operational Research

    5 publications · 858 citations

    5

    h-index

  4. Industrial Marketing Management

    5 publications · 210 citations

    5

    h-index

  5. Management Science

    5 publications · 2.6K citations

    5

    h-index

1–5