Hybrid Distribution

Hybrid Distribution is a distribution strategy that integrates direct distribution and indirect distribution channels within a single system, enabling organizations to leverage the efficiency of direct sales and the reach of intermediaries while maintaining control over customer relationships and market coverage.

67

Publications

3.4K

Citations

212

Authors

111

Institutions

Publications per year

2017–2026

33

Variants

Hybrid Distribution Channels

Authors

212

  1. ML
    Marco Liserre

    Christian-Albrechts-Universität zu Kiel, Germany

    3 publications · 322 citations

    3

    h-index

  2. EH
    Eui-Hong Han

    University of Minnesota, United States

    3 publications · 484 citations

    3

    h-index

  3. GK
    George Karypis

    University of Minnesota, United States

    3 publications · 484 citations

    3

    h-index

  4. LZ
    Lishi Zhang

    Xi'an Jiaotong University, China

    2 publications · 43 citations

    2

    h-index

  5. SG
    Sanjib Ganguly

    Indian Institute of Technology Guwahati, India

    2 publications · 30 citations

    2

    h-index

1–5 of 212

Venues

  1. IEEE Access

    4 publications · 91 citations

    4

    h-index

  2. Marketing Science

    2 publications · 39 citations

    2

    h-index

  3. IEEE Transactions on Industry Applications

    2 publications · 43 citations

    2

    h-index

  4. IEEE Transactions on Power Delivery

    2 publications · 119 citations

    2

    h-index

  5. 2

    h-index

1–5