Journal of the Academy of Marketing Science · 2000 · 85 citations · 32 references
BusinessMarketingMarketing ManagementConsumer BehaviorCustomer Relationship ManagementRelationship MarketingCustomer EngagementCustomer Experience ManagementCustomer PerspectiveCustomer SatisfactionFirst ImpressionsImpression FormationCustomer Perception AnalysisFirst Impression AccuracyFirst Impressions AccuracyPerson First ImpressionsSales EffectivenessSales Experience Evaluation
32
William G. Chase, Herbert A. Simon · Cognitive Psychology · 1973 · 4.4K citations
Dimensions of Consumer Expertise
Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 1987 · 4.3K citations · Full text
Business, Marketing, Psychology +11