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From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention

Digital MarketingConsumer ResearchSocial InfluenceVirtual CommunitiesCommunicationOnline Customer BehaviorBuying BehaviorCustomer CommunityManagementC2c E-commerce BuyersConsumer BehaviorConsumer Decision MakingTrustMarketingInteractive MarketingBusinessVirtual Community MembersVirtual CommunityArts