Ling Zhao

What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences

Hong Zhang, Yaobin Lu, Sumeet Gupta et al. · Information & Management · 2014 · 788 citations

Customer Experience, Customer Satisfaction, Online Customer Behavior +14

From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention

Yaobin Lu, Ling Zhao, Bin Wang · Electronic Commerce Research and Applications · 2009 · 666 citations

Digital Marketing, Consumer Research, Social Influence +16

Do you get tired of socializing? An empirical explanation of discontinuous usage behaviour in social network services

Shuwei Zhang, Ling Zhao, Yaobin Lu et al. · Information & Management · 2016 · 588 citations · Full text

Computational Social Science, Social Media, Social Networks +14

Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention

Ling Zhao, Yaobin Lu · Decision Support Systems · 2012 · 398 citations

Customer Satisfaction, Online Customer Behavior, Social Media +14

Cultivating the sense of belonging and motivating user participation in virtual communities: A social capital perspective

Ling Zhao, Yaobin Lu, Bin Wang et al. · International Journal of Information Management · 2012 · 368 citations

Social Media, Community Development, Community Building +14