Ling Zhao

What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences

Hong Zhang, Yaobin Lu, Sumeet Gupta et al. · Information & Management · 2014 · 815 citations

Business, Marketing, Marketing Management +16

From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention

Yaobin Lu, Ling Zhao, Bin Wang · Electronic Commerce Research and Applications · 2009 · 672 citations

Business, Information Systems, Marketing +17

Do you get tired of socializing? An empirical explanation of discontinuous usage behaviour in social network services

Shuwei Zhang, Ling Zhao, Yaobin Lu et al. · Information & Management · 2016 · 614 citations · Full text

Computing, Information Systems, Information Technology +8

Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention

Ling Zhao, Yaobin Lu · Decision Support Systems · 2012 · 402 citations

Business, Communication, Marketing +16

Cultivating the sense of belonging and motivating user participation in virtual communities: A social capital perspective

Ling Zhao, Yaobin Lu, Bin Wang et al. · International Journal of Information Management · 2012 · 374 citations

Social Sciences, Social Psychology, Sociology +14