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Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention

Customer SatisfactionOnline Customer BehaviorSocial MediaEmpirical StudyService ResearchInteractive MarketingUser AcceptanceManagementConsumer ResearchService InteractionSocial InfluenceMicro-blogging Service SatisfactionContinuance IntentionCommunicationArtsMarketingConsumer Engagement