Concepedia

The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales

Jae‐Hong Park, Bin Gu, Hoonyoung Lee

Electronic Commerce Research and Applications · 2011 · 48 citations · 35 references

Concepts

BusinessManagement Information SystemsRetail ManagementE-commerce RetailingRetail AnalyticsRetail Sales ManagementMerchandising StrategyOmnichannel Sales ManagementRetail Customer Relationship ManagementOn-premise Sales ManagementRetailer CredibilityRetailer ProfitabilityRetailer-supplier RelationshipsVendor Credibility

References

35

The Effect of Word of Mouth on Sales: Online Book Reviews

Judith A. Chevalier, Dina Mayzlin · Journal of Marketing Research · 2006 · 5.9K citations

Business, Marketing, Marketing Management +15

Using Online Conversations to Study Word-of-Mouth Communication

David Godes, Dina Mayzlin · Marketing Science · 2004 · 2.6K citations

Social Sciences, Communication, Mass Communication +6

Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids

Gerald Häubl, Valerie Trifts · Marketing Science · 2000 · 1.7K citations

Business, Decision Sciences, Marketing +17

Do online reviews matter? — An empirical investigation of panel data

Wenjing Duan, Bin Gu, Andrew B. Whinston · Decision Support Systems · 2008 · 1.7K citations

Social Sciences, Information Systems, Econometrics +10

Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets

Chris Forman, Anindya Ghose, Batia M. Wiesenfeld · Information Systems Research · 2008 · 1.6K citations

Business, Information Systems, Marketing +17