Statistics
Publications
5
Citations
437
H-Index
5
Active since
1997
Affiliations
Kyung Hee University(Current)
Hoonyoung Lee is an author at Kyung Hee University specializing in business, marketing, and marketing management.
Publications per year
1997–2020
5
5
External validity of market segmentation methods
Tae Hyun Kim, Hoonyoung Lee · European Journal of Marketing · 2011 · 29 citations
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