Vendor Credibility
Vendor Credibility is a construct in online consumer behavior that denotes the perceived trustworthiness and reliability of an online retailer based on attributes such as reputation, expertise, and transparency, distinguishing it from related trust antecedents by focusing specifically on the vendor’s observable characteristics and demonstrated track record in fulfilling customer expectations.
49
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3.2K
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137
Authors
97
Institutions
Publications per year
2017–2026
11
Parents
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Shiny happy people building trust?
Jens Riegelsberger, M. Angela Sasse, John D. McCarthy · 2003 · 164 citations
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97
University of Utah
Salt Lake City, United States
2 h-index
2 publications
165 citations

Drexel University
Philadelphia, United States
2 h-index
2 publications
38 citations
North Dakota State University
Fargo, United States
1 h-index
1 publications
195 citations
University of New Brunswick
Fredericton, Canada
1 h-index
1 publications
72 citations
Western Michigan University
Kalamazoo, United States
1 h-index
1 publications
61 citations
Vrije Universiteit Brussel
Brussels, Belgium
1 h-index
1 publications
129 citations
The University of Texas at Austin
Austin, United States
1 h-index
1 publications
48 citations

Monash University
Melbourne, Australia
1 h-index
1 publications
19 citations
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3 publications · 244 citations
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JMIS · 2 publications · 129 citations
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2 publications · 264 citations
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JAIS · 2 publications · 63 citations
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2 publications · 37 citations
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