Concepedia

Xiaorui Hu

XH

15

Publications

1.4K

Citations

13

H-Index

2001

Active since

Affiliations

Saint Louis University(Current)

Jiangnan University

Georgia Institute of Technology

Texas Tech University

UCLouvain Saint-Louis Brussels

Xiaorui Hu is an author at Saint Louis University specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementTrustEngineeringConsumer ResearchInteractive MarketingCommunicationMarket DesignTextile Science

Publications per year

2001–2025

15

Publications

15

The effects of Web assurance seals on consumers' initial trust in an online vendor: A functional perspective

Xiaorui Hu, Guohua Wu, Yuhong Wu et al. · Decision Support Systems · 2009 · 244 citations

Trust Metric, Customer Satisfaction, Trusted System +14

Cultural Adaptation on the Web

Nitish Singh, Hongxin Zhao, Xiaorui Hu · Journal of Global Information Management · 2003 · 241 citations

Business Culture, Companies Localization Strategies, Website Localization +23

Analyzing the cultural content of web sites

Nitish Singh, Hongxin Zhao, Xiaorui Hu · International Marketing Review · 2005 · 213 citations

East Asian Studies, International Marketing, Cultural Content +20

Hope or Hype: On the Viability of Escrow Services as Trusted Third Parties in Online Auction Environments

Xiaorui Hu, Zhangxi Lin, Andrew B. Whinston et al. · Information Systems Research · 2004 · 190 citations

Negotiation, Electronic Auction, Game Theory +17

Effects of Perceived Interactivity, Perceived Web Assurance and Disposition to Trust on Initial Online Trust

Guohua Wu, Xiaorui Hu, Yuhong Wu · Journal of Computer-Mediated Communication · 2010 · 166 citations · Full text

Customer Satisfaction, Trust Management Architecture, Consumer Research +19

Rows per page

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