Concepedia

Hongxin Zhao

HZ

2

Publications

454

Citations

2

H-Index

2003

Active since

Affiliations

Saint Louis University(Current)

Hongxin Zhao is an author at Saint Louis University specializing in cultural anthropology, cultural analytics, and intercultural marketing.

Top concepts

CultureContent AnalysisCultural AnalyticsCultural DiversityCultural AnthropologyIntercultural MarketingArtsBusinessLanguageMarketing

Publications per year

2003–2005

2

Publications

2

Cultural Adaptation on the Web

Nitish Singh, Hongxin Zhao, Xiaorui Hu · Journal of Global Information Management · 2003 · 241 citations

Business Culture, Companies Localization Strategies, Website Localization +23

Analyzing the cultural content of web sites

Nitish Singh, Hongxin Zhao, Xiaorui Hu · International Marketing Review · 2005 · 213 citations

East Asian Studies, International Marketing, Cultural Content +20

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