Concepedia
Journal of Business Research · 2009 · 102 citations · 33 references
BusinessCommunicationMarketingAdvertisingPersuasionData ProtectionE-commerce MarketingEmail MarketingInfluencer MarketingOnline Consumer BehaviorPrivacy PolicyE-mail MarketingEmail CampaigningWebsite Trust
33
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations
Social Sciences, Educational Measurement, Econometrics +15
Assessing Construct Validity in Organizational Research
Richard P. Bagozzi, Youjae Yi, Lynn W. Phillips · Administrative Science Quarterly · 1991 · 6.5K citations
Management, Organization Studies, Organizational Behavior +13
Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model
Paul A. Pavlou · International Journal of Electronic Commerce · 2003 · 5.5K citations
Business, Information Systems, Management Information Systems +15
What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology
D. Harrison McKnight, Norman L. Chervany · International Journal of Electronic Commerce · 2001 · 2.3K citations
Business, Social Psychology, Sociology +15
The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
Scott MacKenzie, Richard J. Lutz, George E. Belch · Journal of Marketing Research · 1986 · 2K citations
Business, Marketing, Marketing Management +14