Traditional process: influence on sensory properties and on consumers' expectation and liking Application to ‘pâté de campagne'

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

The biplot graphic display of matrices with application to principal component analysis

K. R. Gabriel · Biometrika · 1971 · 2.9K citations

Computing, Visualization, Data Visualization +13

DESIGNS TO BALANCE THE EFFECT OF ORDER OF PRESENTATION AND FIRST‐ORDER CARRY‐OVER EFFECTS IN HALL TESTS

Halliday J.H. MacFie, N. Bratchell, Keith Greenhoff et al. · Journal of Sensory Studies · 1989 · 1.8K citations

Social Sciences, Psychology, Design Theory +10

Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance

Rolph E. Anderson · Journal of Marketing Research · 1973 · 969 citations

Business, Marketing, Marketing Management +13

Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance

Journal of Marketing Research · 1973 · 455 citations

Business, Marketing, Marketing Management +13