Publication | Closed Access
Interorganizational information system technology and buyer‐seller relationships
128
Citations
38
References
1998
Year
Customer SatisfactionBusiness-to-business ResearchInformation Technology ManagementManagementCustomer Relationship ManagementBusiness Information SystemInterorganizational SystemRelationship SatisfactionRelationship MarketingOrganizational SystemsBusiness Information SystemsUser ExperienceInformation ManagementMobile CommerceMarketingBuyer‐seller RelationshipsInterorganizational Information SystemsInteractive MarketingBusinessIos Technology
Interorganizational information systems (IOS), the computer based communication between buyers and sellers, can improve inventory management and control as well as reduce costs for all participants. However, stable relationships have been found to be disturbed when IOS is implemented. The objective of this study is to refine our understanding of the differences in perceptions and expectations of benefits from developing IOS as well as changes in the relationship structure. Results support previous research that identified gaps in relationship satisfaction between buyers and sellers when IOS technology is implemented.
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