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Impact of informational factors on online recommendation credibility: The moderating role of source credibility

Trust MetricOnline Customer BehaviorInteractive MarketingBiasReputation ManagementConsumer ResearchSource CredibilityTrustSocial InfluenceInformational FactorsManagementInformation QualityReputation SystemCommunicationOnline Recommendation CredibilityArtsMarketingPersuasion