Chuan Luo

Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations

Man Yee Cheung, Chuan Luo, Choon Ling Sia et al. · International Journal of Electronic Commerce · 2009 · 1.3K citations

Business, Communication, Marketing +16

Impact of informational factors on online recommendation credibility: The moderating role of source credibility

Chuan Luo, Xin Luo, Laurie Schatzberg et al. · Decision Support Systems · 2013 · 207 citations

Social Sciences, Communication, Marketing +15

The effects of individualism–collectivism cultural orientation on eWOM information

Chuan Luo, Jing Wu, Yani Shi et al. · International Journal of Information Management · 2014 · 127 citations

Humanities, Social Psychology, Culture +5

Examining the moderating role of sense of membership in online review evaluations

Chuan Luo, Xin Luo, Yun Xu et al. · Information & Management · 2014 · 114 citations

Social Sciences, Psychology, Social Psychology +13

Portrayal of electronic cigarettes on YouTube

Chuan Luo, Xiaolong Zheng, Daniel Zeng et al. · BMC Public Health · 2014 · 104 citations · Full text

Social Sciences, Communication, Audience Studies +12