Industrial buyer complaining behavior

Marketing Management: Analysis, Planning and Control

Neil H. Borden, Philip Kotler · Journal of Marketing · 1973 · 2.5K citations

Business, Marketing, Marketing Management +5

A Model of Industrial Buyer Behavior

Jagdish N. Sheth · Journal of Marketing · 1973 · 785 citations

Business, Business Economics, Consumer Behavior +15

A General Model for Understanding Organizational Buying Behavior

Frederick E. Webster, Yoram Wind · Journal of Marketing · 1972 · 746 citations

Business, Marketing, Marketing Management +17

Organizational Buying Behavior

Henry A. Sciullo, Frederick E. Webster, Yoram Wind · Journal of Marketing · 1973 · 654 citations

Consumer and Industrial Buying Behavior

Donald E. Vinson, Arch G. Woodside, Jagdish N. Sheth et al. · Journal of Marketing · 1978 · 621 citations

Business, Marketing, Consumer Behavior +9