Duality in consumer post-purchase attitude

A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

Richard L. Oliver · Journal of Marketing Research · 1980 · 9.9K citations

Business, Marketing, Social Psychology +15

An Investigation into the Determinants of Customer Satisfaction

Gilbert A. Churchill, Carol Surprenant · Journal of Marketing Research · 1982 · 2.9K citations

Business, Marketing, Marketing Management +14

The Functional Approach to the Study of Attitudes

Daniel Katz · Public Opinion Quarterly · 1960 · 2.9K citations

Social Sciences, Behavioral Sciences, Psychology +11

Readings in Attitude Theory and Measurement

Marie Jahoda, Martin Fishbein · British Journal of Sociology · 1968 · 2.1K citations

Social Sciences, Psychology, Social Psychology +12

Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation.

Richard L. Oliver · Journal of Applied Psychology · 1977 · 1.6K citations

Social Sciences, Marketing, Psychology +9