Influencing consumer reactions towards a tidy versus a messy store using pleasant ambient scents

Statistical power analysis for the behavioral sciences

Computers Environment and Urban Systems · 1990 · 65.7K citations

Public Health, Behavioral Sciences, Biostatistics +14

A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

Richard L. Oliver · Journal of Marketing Research · 1980 · 9.9K citations

Business, Marketing, Social Psychology +15

Servicescapes: The Impact of Physical Surroundings on Customers and Employees

Mary Jo Bitner · Journal of Marketing · 1992 · 5.2K citations

Business, Marketing, Organizational Behavior +10

The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions

Julie Baker, A. Parasuraman, Dhruv Grewal et al. · Journal of Marketing · 2002 · 2.2K citations

Business, Marketing, Marketing Management +15

Store atmosphere and purchasing behavior

R.J. Donovan · Journal of Retailing · 1994 · 1.6K citations

Business, Marketing, Retail Management +13