Lieve Doucé

The Presence of a Pleasant Ambient Scent in a Fashion Store

Lieve Doucé, Wim Janssens · Environment and Behavior · 2011 · 110 citations

Business, Marketing, Marketing Management +17

Smelling the books: The effect of chocolate scent on purchase-related behavior in a bookstore

Lieve Doucé, Karolien Poels, Wim Janssens et al. · Journal of Environmental Psychology · 2013 · 88 citations

Business, Marketing, Psychology +10

Sensory overload in a shopping environment: Not every sensory modality leads to too much stimulation

Lieve Doucé, Carmen Adams · Journal of Retailing and Consumer Services · 2020 · 70 citations

Business, Psychology, Retail Management +17

Multisensory museum experience: an integrative view and future research directions

Dan Luo, Lieve Doucé, Karin Nys · Museum Management and Curatorship · 2024 · 41 citations · Full text

Humanities, Design, Exhibition Design +16

Influencing consumer reactions towards a tidy versus a messy store using pleasant ambient scents

Lieve Doucé, Wim Janssens, Gilbert Swinnen et al. · Journal of Environmental Psychology · 2014 · 37 citations

Business, Marketing, Marketing Management +16