Concepedia
Cities · 2009 · 410 citations · 28 references
BusinessMarketingMarketing ManagementBrand ManagementBrand ArchitectureBrand CultureBrand EquityBrand IdentityUrban CultureCase Study EvaluationCity CultureExplanatory Case StudyPlace BrandingUrban BrandingUrban Place Branding
28
From city marketing to city branding: Towards a theoretical framework for developing city brands
Michalis Kavaratzis · Place Branding · 2004 · 1.3K citations
Business, Marketing, Marketing Management +15
Hard‐branding the cultural city – from Prado to Prada
Graeme Evans · International Journal of Urban and Regional Research · 2003 · 655 citations
Social Sciences, Cultural Studies, Contemporary Art +12
Economic Impact Analysis of Sports Facilities and Events: Eleven Sources of Misapplication
John L. Crompton · Journal of Sport Management · 1995 · 647 citations
Public Affairs, Economics, Public Finance +17
Defining A "Brand": Beyond The Literature With Experts' Interpretations
Leslie de Chernatony, Francesca Dall’Olmo Riley · Journal of Marketing Management · 1998 · 623 citations
Business, Marketing, Marketing Management +10
Competitive identity: The new brand management for nations, cities and regions
Keith Dinnie · Journal of Brand Management · 2007 · 532 citations
Business, Marketing, Marketing Management +12