Journal of Business Research · 1994 · 37 citations · 27 references
BusinessMarketingConsumer BehaviorInterpersonal RelationshipsRelationship CommitmentBuyer-seller BargainingBuyer-seller LinkagesBuyer-seller NegotiationJust-in-time Purchasing
27
Coefficient Alpha and the Internal Structure of Tests
Lee J. Cronbach · Psychometrika · 1951 · 43.2K citations · Full text
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