Corporate Reputation Review · 2010 · 17 citations · 30 references
ManagementHuman Resource ManagementTalent ManagementEmployer BrandingEntry DeterrencePerformance AppraisalJob Market SignalingLabor Market Signaling
30
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations