Margaret E. Brooks

An Organizational Impression Management Perspective on the Formation of Corporate Reputations

Scott Highhouse, Margaret E. Brooks, Gary Gregarus · Journal of Management · 2009 · 298 citations

Customer Satisfaction, Organizational Characteristic, Reputation Management +19

Familiarity, ambivalence, and firm reputation: Is corporate fame a double-edged sword?

Margaret E. Brooks, Scott Highhouse, Steven S. Russell et al. · Journal of Applied Psychology · 2003 · 151 citations

Customer Satisfaction, Firm Performance, Business Culture +21

Are common language effect sizes easier to understand than traditional effect sizes?

Margaret E. Brooks, Dev K. Dalal, Kevin Nolan · Journal of Applied Psychology · 2013 · 66 citations

Evidence-based Intervention, Traditional Effect Sizes, Multilingualism +30

A Closer Look at Reactions to Realistic Recruitment Messages

Charlie L. Reeve, Scott Highhouse, Margaret E. Brooks · International Journal of Selection and Assessment · 2006 · 61 citations

Behavioral Decision Making, Realistic Recruitment Messages, Consumer Research +27

Familiarity Breeds Ambivalence

Margaret E. Brooks, Scott Highhouse · Corporate Reputation Review · 2006 · 46 citations

Social Identity, Cognition, Social Sciences +5