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CORPORATE SOCIAL PERFORMANCE AND ORGANIZATIONAL ATTRACTIVENESS TO PROSPECTIVE EMPLOYEES.
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1997
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Firm PerformanceSocial InfluenceHuman Resource ManagementOrganizational BehaviorCompetitive AdvantageOrganizational SocializationEmployee AttitudeManagementSocial CapitalSocial IdentityIndependent RatingsCorporate Social ResponsibilityApplied Social PsychologyStrategic ManagementCorporate Social PerformanceSocial Identity TheoryMarketingBusinessBusiness Strategy
Drawing on propositions from social identity theory and signaling theory, we hypothesized that firms' corporate social performance (CSP) is related positively to their reputations and to their attractiveness as employers. Results indicate that independent ratings of CSP are related to firms' reputations and attractiveness as employers, suggesting that a firm's CSP may provide a competitive advantage in attracting applicants. Such results add to the growing literature suggesting that CSP may provide firms with competitive advantages.