Creating brand personality with brand names

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

Business, Marketing, Marketing Management +14

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations

Business, Marketing, Psychology +17

<b>A course in phonetics</b> . By Peter Ladefoged. New York: Harcourt Brace Jovanovich, 1975. Pp. xvi, 296. $5.95.

Kenneth C. Hill · Language · 1977 · 1.8K citations

Language Studies, Linguistics, Acoustics +16

Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency

Chae-rin Park, Sandra Milberg, ROBERT W. LAWSON · Journal of Consumer Research · 1991 · 1.3K citations

Business, Marketing, Marketing Management +15

A study in phonetic symbolism.

Edward Sapir · Journal of Experimental Psychology · 1929 · 1K citations · Full text

Language Studies, Linguistics, Phonetics +11