Journal of the Academy of Marketing Science · 2014 · 604 citations · 130 references
ManagementMarketingMarketing ManagementDynamic CapabilitiesMarketing StrategyStrategic MarketingCapability DevelopmentFirm CapabilitiesOperational ExcellenceOperations CapabilitiesOrganizational CapabilitiesStrategic FitCapabilities-based ViewCapability-based View
130
Statistical Power Analysis for the Behavioral Sciences
Keith E. Muller, Jacob Cohen · Technometrics · 1989 · 83.9K citations
Firm Resources and Sustained Competitive Advantage
Jay B. Barney · Journal of Management · 1991 · 45.6K citations