Quality & Quantity · 2013 · 37 citations · 41 references
BusinessMarketingMarketing ManagementBrand ManagementBrand AwarenessBrand CultureBrand EquityBrand ExperienceBrand ImageUrban FestivalsBrand Awareness EffectsBrand Image EffectsPlace BrandingUrban BrandingUrban Place Branding
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Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations
Measuring Brand Equity Across Products and Markets
David A. Aaker · California Management Review · 1996 · 3.5K citations