A survey of sales management practices

Have Manufacturing Firms Adopted the Marketing Concept?

Richard T. Hise · Journal of Marketing · 1965 · 104 citations

Business, Marketing, Marketing Management +4

Management of the sales force

Thomas H. Stevenson · Industrial Marketing Management · 1979 · 101 citations

Management, Business Administration, Sales Management +9

Sales forecasting methods and accuracy

Douglas J. Dalrymple · Business Horizons · 1975 · 93 citations

Management, Marketing, Marketing Management +10

Effectiveness of sales forecasting methods

James T. Rothe · Industrial Marketing Management · 1978 · 53 citations

Management, Marketing, Marketing Management +10

Have Manufacturing Firms Adopted the Marketing Concept?

Richard T. Hise · Journal of Marketing · 1965 · 53 citations

Business, Marketing, Marketing Management +4