Concepedia

James T. Rothe

JT

Statistics

Publications

8

Citations

343

H-Index

8

Active since

1970

Affiliations

University of Oklahoma(Current)

University of Colorado Colorado Springs

James T. Rothe is an author at University of Oklahoma specializing in marketing, business, and marketing management.

Publications per year

1970–1998

8

Publications

8

Consumerism—An Interpretation

Richard Hobart Buskirk, James T. Rothe · Journal of Marketing · 1970 · 70 citations

, , +11

Cannibalism and new product development

Roger A. Kerin, Michael Harvey, James T. Rothe · Business Horizons · 1978 · 61 citations

, , +4

Effectiveness of sales forecasting methods

James T. Rothe · Industrial Marketing Management · 1978 · 53 citations

, , +10

The Marketing Audit: Five Decades Later

James T. Rothe, Michael Harvey, Candice E. Jackson · The Journal of Marketing Theory and Practice · 1997 · 44 citations

, , +13

Consumerism. An Interpretation

Richard Hobart Buskirk, James T. Rothe · Journal of Marketing · 1970 · 39 citations

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