Concepedia

Thomas E. Barry

TE

Statistics

Publications

22

Citations

1K

H-Index

14

Active since

1973

Affiliations

Southern Methodist University(Current)

Thomas E. Barry is an author at Southern Methodist University specializing in marketing, management, and advertising.

Top concepts

MarketingManagementConsumer ResearchAdvertisingMarketing CommunicationAdvertising EffectivenessBusinessCommunicationCommercial ActivitiesArts

Publications per year

1973–2009

22

Publications

22

The Development of the Hierarchy of Effects: An Historical Perspective

Thomas E. Barry · Current Issues and Research in Advertising · 1987 · 228 citations · Full text

Historical Perspective, Targeted Advertising, Consumer Research +20

Consumer Behavior: Concepts and Strategies

Thomas E. Barry, Harold W. Berkman, Christopher C. Gilson · Journal of Marketing Research · 1978 · 180 citations

Consumer Preferences, Consumer Decision Making, Consumer Study +10

A survey of sales management practices

Alan J. Dubinsky, Thomas E. Barry · Industrial Marketing Management · 1982 · 99 citations

Customer Satisfaction, Sales Management, Management +5

In Defence of the Hierarchy of Effects

Thomas E. Barry · Journal of Advertising Research · 2002 · 75 citations

Continued Value, Consumer Research, Communication +18

Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 1988

Thomas E. Barry · Journal of Advertising · 1990 · 71 citations

Advertising Research, Consumer Research, Brand Strategy +19

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