Concepedia

Harold W. Berkman

HW

Statistics

Publications

5

Citations

469

H-Index

5

Active since

1974

Affiliations

University of Miami(Current)

Harold W. Berkman is an author at University of Miami specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchConsumer BehaviorLawHumanitiesJournalismCorporate LawBusiness Ethics

Publications per year

1974–1992

5

Publications

5

Journal of the: Academy of Marketing Science

Harold W. Berkman, J. K. Fenyo, Jerome E. McCarthy · Journal of the Academy of Marketing Science · 1980 · 238 citations

Management, Business, Consumer Research +3

Consumer Behavior: Concepts and Strategies

Thomas E. Barry, Harold W. Berkman, Christopher C. Gilson · Journal of Marketing Research · 1978 · 180 citations

Consumer Preferences, Consumer Decision Making, Consumer Study +10

Corporate ethics: Who cares?

Harold W. Berkman · Journal of the Academy of Marketing Science · 1977 · 18 citations

Business Practices, Management, Business +8

Twenty years of the journal

Harold W. Berkman · Journal of the Academy of Marketing Science · 1992 · 18 citations

Humanities, Journal Citation Report, Scientific Integrity +2

Consumer life styles and market segmentation

Harold W. Berkman, Christopher C. Gilson · Journal of the Academy of Marketing Science · 1974 · 15 citations

Consumer Life Styles, Consumer Culture, Consumer Study +6

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