Concepedia
Statistics
Publications
2
Citations
195
H-Index
Active since
1974
Christopher C. Gilson is an author specializing in consumer theory, consumer behavior, and marketing strategy.
Publications per year
1974–1978
Consumer Behavior: Concepts and Strategies
Thomas E. Barry, Harold W. Berkman, Christopher C. Gilson · Journal of Marketing Research · 1978 · 180 citations
Business, Marketing, Marketing Management +12
Consumer life styles and market segmentation
Harold W. Berkman, Christopher C. Gilson · Journal of the Academy of Marketing Science · 1974 · 15 citations
Business, Marketing, Marketing Management +14
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