Concepedia

Thomas H. Stevenson

TH

Statistics

Publications

28

Citations

1K

H-Index

19

Active since

1979

Affiliations

University of North Carolina at Charlotte(Current)

Case Western Reserve University

Thomas H. Stevenson is an author at University of North Carolina at Charlotte specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchAdvertisingRaceBlack StudiesMarketing CommunicationEducationJournalism

Publications per year

1979–2011

28

Publications

28

Management of the sales force

Thomas H. Stevenson · Industrial Marketing Management · 1979 · 101 citations

Sales Management, Management, Business +5

Fourteen years of ISO 9000: impact, criticisms, costs, and benefits

Thomas H. Stevenson, Frank C. Barnes · Business Horizons · 2001 · 97 citations · Full text

Public Policy, Iso 9000, Management +7

An analysis of B2B ingredient co-branding relationships

Sunil Erevelles, Thomas H. Stevenson, Shuba Srinivasan et al. · Industrial Marketing Management · 2007 · 80 citations

Marketing, Positioning (Marketing), Management +5

Payoffs from national account management

Thomas H. Stevenson · Industrial Marketing Management · 1981 · 67 citations

Public Finance, National Account Management, Balance Of Payment +2

What industrial marketers need to know now about ISO 9000 certification

Thomas H. Stevenson, Frank C. Barnes · Industrial Marketing Management · 2002 · 66 citations

Reliability, Quality Assurance, Engineering +11

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