Concepedia

What industrial marketers need to know now about ISO 9000 certification

Thomas H. Stevenson, Frank C. Barnes

Industrial Marketing Management · 2002 · 66 citations · 16 references

DOI

Concepts

References

16

The Strategic Role of Product Quality

Robert Jacobson, David A. Aaker · Journal of Marketing · 1987 · 326 citations

, , +12

Product quality: An important strategic weapon

David A. Garvin · Business Horizons · 1984 · 241 citations

, , +4

The Relationship between ISO 9000 and Business Performance: Does Registration Really Matter?

Bret L. Simmons, Margaret A. White · Journal of managerial issues · 1999 · 172 citations

, , +23

The Strategic Role of Product Quality

Robert A. Jacobson, David A. Aaker · Journal of Marketing · 1987 · 171 citations

, , +12

Implementing ISO 9000: A study of its benefits among Australian organizations

Ken R. Beattie · Total Quality Management · 1999 · 165 citations

, , +23