Industrial Marketing Management · 2003 · 42 citations · 25 references
ManagementMarketingMarketing ManagementCustomer Relationship ManagementGroup DynamicsCustomer EngagementCustomer Experience ManagementCustomer Needs AnalysisCustomer SatisfactionCustomer Service ManagementUser Needs AnalysisCustomer Needs IdentificationLatent Needs DiscoveryNeeds Mapping
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