Needs Mapping
Needs Mapping is a systematic analytical framework used in Customer Requirements Analysis that identifies, categorizes, and aligns latent or explicit customer needs with product or service design attributes to ensure strategic fit and prioritization.
212
Publications
10.7K
Citations
676
Authors
331
Institutions
Publications per year
2017–2026
56
212
Abbie Griffin, John R. Hauser · Marketing Science · 1993 · 1.9K citations
David E. Weissman, Diane E. Meier · Journal of Palliative Medicine · 2010 · 509 citations
Nursing, Health Services Administration, End-of-life Care +12
Identifying Customer Needs from User-Generated Content
Artem Timoshenko, John R. Hauser · Marketing Science · 2019 · 504 citations · Full text
An analytical Kano model for customer need analysis
Qianli Xu, Jianxin Jiao, X. Jessie Yang et al. · Design Studies · 2008 · 410 citations
Business, Information Systems, Management Information Systems +12
1–5 of 212
676
3
h-index
3
h-index
3 publications · 89 citations
3
h-index
Hong Kong University of Science and Technology, Hong Kong SAR China
2 publications · 159 citations
2
h-index
2
h-index
1–5 of 676
331

University of Manchester
Manchester, United Kingdom
5 h-index
11 publications
301 citations
Nanyang Technological University
Singapore, Singapore
4 h-index
9 publications
2K citations
Massachusetts Institute of Technology
Cambridge, United States
3 h-index
4 publications
2.9K citations

Monash University
Melbourne, Australia
3 h-index
3 publications
104 citations

The University of Melbourne
Melbourne, Australia
3 h-index
8 publications
140 citations

University of British Columbia
Vancouver, Canada
3 h-index
6 publications
412 citations
University of California, Los Angeles
Los Angeles, United States
3 h-index
7 publications
124 citations
Luleå University of Technology
Luleå, Sweden
3 h-index
6 publications
132 citations
1–8 of 331
Repository · 7 publications · 226 citations
7
h-index
JAN · 4 publications · 125 citations
4
h-index
JCN · 3 publications · 79 citations
3
h-index
2 publications · 2.4K citations
2
h-index
2 publications · 121 citations
2
h-index
1–5