Concepedia

The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus

Chung‐Chau Chang, Bo‐Chi Lin, Shin-Shin Chang

Marketing Letters · 2010 · 14 citations · 23 references

Concepts

BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyStrategic MarketingBrand AssociationsBrand EquityBrand ExperienceBrand ExtensionsBrand IdentityBrand ImageBrand Extension AssociationsBrand Extension EvaluationBrand Extension FitCategory ExtensionCategory SimilarityRegulatory Focus TheorySelf-regulatory Efficacy

References

23

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

Business, Marketing, Marketing Management +14

Self-discrepancy: A theory relating self and affect.

E. Tory Higgins · Psychological Review · 1987 · 6.8K citations

Social Sciences, Psychology, Social Psychology +10

Beyond pleasure and pain.

E. Tory Higgins · American Psychologist · 1997 · 5.2K citations

Nursing, Psychology, Pain Management +9

Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.

Jack M. Feldman, John Lynch · Journal of Applied Psychology · 1988 · 2K citations

Social Sciences, Psychology, Social Psychology +14

Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making

Ellen Crowe, E. Tory Higgins · Organizational Behavior and Human Decision Processes · 1997 · 2K citations

Management, Regulatory Policy, Strategy +11