Eco-positioning of airlines: Perception versus actual performance

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Business, Marketing, Marketing Management +17

Aviation and global climate change in the 21st century

David S. Lee, D. W. Fahey, Piers Forster et al. · Atmospheric Environment · 2009 · 1.1K citations · Full text

Natural Sciences, Aerospace Engineering, Meteorology +14

Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions

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Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products

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Business, Marketing, Marketing Management +13

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Patrick Hartmann, Vanessa Apaolaza, Francisco Javier Forcada Sainz · Marketing Intelligence & Planning · 2005 · 557 citations

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