Edwin R. Stafford

Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products

Jacquelyn Ottman, Edwin R. Stafford, Cathy L. Hartman · Environment Science and Policy for Sustainable Development · 2006 · 710 citations

Business, Marketing, Marketing Management +13

Environmental NGO-business collaboration and strategic bridging: a case analysis of the Greenpeace-Foron Alliance

Edwin R. Stafford, Michael Jay Polonsky, Cathy L. Hartman · Business Strategy and the Environment · 2000 · 194 citations · Full text

Management, Environmental Management, Strategic Management +16

Partnerships: a path to sustainability

Cathy L. Hartman, Peter S. Hofman, Edwin R. Stafford · Business Strategy and the Environment · 1999 · 164 citations

Management, Strategic Management, Sustainability Management +15

Green alliances: building new business with environmental groups

Cathy L. Hartman, Edwin R. Stafford · Long Range Planning · 1997 · 142 citations

Management, Environmental Management, Strategic Management +11

Green alliances: Strategic relations between businesses and environmental groups

Edwin R. Stafford, Cathy L. Hartman · Business Horizons · 1996 · 103 citations

Business, Strategic Management, Strategy +11