Green alliances: Strategic relations between businesses and environmental groups

Collaborative advantage: The art of alliances

Rosabeth Moss Kanter · Harvard business review · 1994 · 1.5K citations

Management, Organization Studies, Strategic Management +12

It's not Easy Being Green

Noan Walley, B. Whitehead · Harvard business review · 1994 · 1.4K citations

Computing, Cloud Computing, Cloud Infrastructure +16

A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach

Les Carlson, Stephen J. Grove, Norman Kangun · Journal of Advertising · 1993 · 583 citations

Business, Communication, Marketing +14

The new corporate philanthropy

Business Horizons · 1980 · 442 citations

Management, Corporate Governance, Corporate Accountability +8

Strategic Bridging: The Collaboration between Environmentalists and Business in the Marketing of Green Products

Frances Westley, Harrie Vredenburg · The Journal of Applied Behavioral Science · 1991 · 282 citations

Management, Strategic Management, Strategy +13