Concepedia

Cathy L. Hartman

CL

12

Publications

1.5K

Citations

12

H-Index

1990

Active since

Affiliations

Utah State University(Current)

Small Business Administration

Cathy L. Hartman is an author at Utah State University specializing in management, business, and marketing.

Top concepts

Publications per year

1990–2009

12

Publications

12

Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products

Jacquelyn Ottman, Edwin R. Stafford, Cathy L. Hartman · Environment Science and Policy for Sustainable Development · 2006 · 697 citations

, , +17

Environmental NGO-business collaboration and strategic bridging: a case analysis of the Greenpeace-Foron Alliance

Edwin R. Stafford, Michael Jay Polonsky, Cathy L. Hartman · Business Strategy and the Environment · 2000 · 194 citations

Partnerships: a path to sustainability

Cathy L. Hartman, Peter S. Hofman, Edwin R. Stafford · Business Strategy and the Environment · 1999 · 163 citations

Green alliances: building new business with environmental groups

Cathy L. Hartman, Edwin R. Stafford · Long Range Planning · 1997 · 140 citations

, , +10

Green alliances: Strategic relations between businesses and environmental groups

Edwin R. Stafford, Cathy L. Hartman · Business Horizons · 1996 · 103 citations

, , +5

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