Concepedia

Jacquelyn Ottman

JO

9

Publications

1.3K

Citations

9

H-Index

1992

Active since

Affiliations

Office of Technology Transfer(Current)

University of Newcastle Australia

Jacquelyn Ottman is an author at Office of Technology Transfer specializing in management, green marketing, and marketing.

Top concepts

Publications per year

1992–2008

9

Publications

9

Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products

Jacquelyn Ottman, Edwin R. Stafford, Cathy L. Hartman · Environment Science and Policy for Sustainable Development · 2006 · 697 citations

, , +17

Stakeholders' Contribution to the Green New Product Development Process

Michael Jay Polonsky, Jacquelyn Ottman · Journal of Marketing Management · 1998 · 129 citations

, , +23

Industry's Response to Green Consumerism

Jacquelyn Ottman · Journal of Business Strategy · 1992 · 112 citations

Moderating unintended pollution: the role of sustainable product design

Donald Fuller, Jacquelyn Ottman · Journal of Business Research · 2002 · 88 citations

, , +6

Developing green products: learning from stakeholders

Michael Jay Polonsky, Philip J. Rosenberger, Jacquelyn Ottman · Asia Pacific Journal of Marketing and Logistics · 1998 · 56 citations

, , +22

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