They're gr-r-reat! Introduction to the special issue

Stephen Brown, Sharon Ponsonby-McCabe

Journal of Marketing Management · 2013 · 15 citations · 11 references

Concepts

Abstract

In 1944, several dozen psychology students were shown a short film clip and asked to comment on what was happening. The film featured two triangles and a circle moving across a plain surface. As Ro...

References

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