European Journal of Operational Research · 2008 · 21 citations · 23 references
BusinessMarketingRetail ManagementPerformance MeasurementRetail AnalyticsRetail Sales ManagementPerformance EvaluationPerformance MeasuresPerformance ModelingStore Operations ManagementStore Performance AnalysisStore PlanningRetail Center PerformanceStore Performance MeasurementStore Performance Metrics
23
Genetic algorithms in search, optimization, and machine learning
Choice Reviews Online · 1989 · 49.3K citations
Atmospherics as a Marketing Tool
Philip Kotler · Journal of Retailing · 1974 · 2.4K citations
Defining and Estimating a Trading Area
David L. Huff · Journal of Marketing · 1964 · 1.1K citations
Defining and Estimating a Trading Area
David L. Huff · Journal of Marketing · 1964 · 549 citations
Determinants of Store-Level Price Elasticity
Stephen J. Hoch, Byung-Do Kim, Alan L. Montgomery et al. · Journal of Marketing Research · 1995 · 519 citations