Publication | Closed Access

The business value of online consumer reviews and management response to hotel performance

Customer SatisfactionDigital MarketingConsumer ResearchHospitalityOnline Customer BehaviorCustomer ReviewService QualityManagementMotel ManagementOnline Consumer ReviewsMarketingCustomer LoyaltyOnline ReviewsManagement ResponseInteractive MarketingBusinessHotel PerformanceTourismHospitality Management